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Snapshot Sample data

The GridRouter Grid: People & Contacts

Profiles, titles and work history from an email, URL or name. Every vendor we could find, placed on how it performs in routed traffic and how completely it covers the category.
Rated vendors
8
Not yet rated
58
Calls behind the scores
509.7K
Leaders
3

People & Contacts on the Grid

Hover or focus a vendor for its scores; select it for its profile. The table below carries the same numbers.

CSV PNG
90Ability to Execute50
The GridRouter Grid for People & Contacts8 rated vendors. Leaders 3, Performers 1, Visionaries 1, Specialists 3. Execution line at 78.3, coverage line at 56.3.
30Completeness of Coverage80
Snapshot . Axes are zoomed to the field; the lines sit at the category median (78.3 execute, 56.3 coverage). Dashed lines trace each move since the last snapshot. A coral dot marks a related party.
Leaders3
People Data LabsCoresignalLeadMagic
Performers1
Prospeo
Visionaries1
Apollo
Specialists3
CrustdataContactOutLusha

Scores

Execute and Coverage are 0-100. The part columns are the 0-1 inputs to Execute, measured over the trailing 30 days.

GridRouter Grid scores for People & Contacts, Sep 26, 2026
VendorQuadrantExecuteCoverageReliabilityFillAccuracySpeedValueCallsSince last
People Data LabsLeaders81.866.593%76%90%100%36%110K-3.3 / -2.9
CoresignalLeaders82.961.788%82%92%60%68%55.1K0.0 / +0.2
ApolloVisionaries73.569.657%84%85%34%79%125K0.0 / +1.1
LeadMagicRelated partyLeaders81.458.887%72%92%32%92%102K-3.3 / +3.0
ProspeoPerformers79.147.876%73%89%33%95%33.8K-4.4 / -0.5
CrustdataSpecialists77.44781%85%93%42%49%56K-2.2 / +0.6
ContactOutSpecialists69.853.868%69%89%21%62%12.8K-4.4 / +4.8
LushaSpecialists65.445.764%61%88%23%49%15K-1.1 / +3.0

Strengths and cautions

Written from the scores and the vendor research, not by an analyst's hand.

  • People Data LabsLeaders

    Strengths

    • Best reliability in the category: 99.6% success over 110k calls
    • Best speed in the category: p50 420 ms, p95 1.3 s
    • Covers every capability offered in the category

    Cautions

    Nothing flagged by the data.

  • CoresignalLeaders

    Strengths

    • Covers every capability offered in the category

    Cautions

    • No SOC 2 or GDPR statement in our research yet
  • ApolloVisionaries

    Strengths

    • Covers every capability offered in the category

    Cautions

    • Low speed: p50 1.4 s, p95 4.1 s
  • LeadMagicLeadersRelated party

    Strengths

    • Covers every capability offered in the category

    Cautions

    • Low speed: p50 1.1 s, p95 3.3 s
    • No SOC 2 or GDPR statement in our research yet
  • ProspeoPerformers

    Strengths

    • Best value per verified hit in the category: $0.0028 per verified hit
    • Covers every capability offered in the category

    Cautions

    • Low speed: p50 1.4 s, p95 3.7 s
    • No SOC 2 or GDPR statement in our research yet
  • CrustdataSpecialists

    Strengths

    • Best fill rate in the category: fill 85.2% over 56k calls
    • Best accuracy in the category: accuracy 92.6%
    • Covers every capability offered in the category

    Cautions

    • No public list prices; pricing is contact sales
    • API access is limited to sales-led plans
    • No SOC 2 or GDPR statement in our research yet
  • ContactOutSpecialists

    Strengths

    • Covers every capability offered in the category

    Cautions

    • Low speed: p50 1.7 s, p95 4.6 s
    • API access is limited to sales-led plans
    • No SOC 2 or GDPR statement in our research yet
  • LushaSpecialists

    Strengths

    • Covers every capability offered in the category

    Cautions

    • Low speed: p50 1.5 s, p95 4.2 s
    • No SOC 2 or GDPR statement in our research yet

What the quadrants mean

  • Leaders

    High execution, broad coverage

    Measured results are strong and the vendor covers most of what the category asks for, with an API you can buy and audit.

    3 vendors: People Data Labs, Coresignal, LeadMagic

  • Performers

    High execution, narrower coverage

    Measured results are strong on the jobs they cover. Fewer capabilities, thinner API surface or less transparent pricing keep them left of the line.

    1 vendor: Prospeo

  • Visionaries

    Broad coverage, execution still proving out

    Wide capability and API coverage, but routed traffic has not yet shown results at the level of the category's best.

    1 vendor: Apollo

  • Specialists

    Focused niche

    Narrow by design or early in our data. Often the right pick for one job; check the scores for that job before routing to them.

    3 vendors: Crustdata, ContactOut, Lusha

Changes since the last snapshot

  • Crustdata moved from Performers to Specialistssince Aug 31, 2026

Not yet rated

Vendors in People & Contacts that we have researched but that don't have 5,000 routed calls behind them yet. They are listed, not placed.

Vendors not yet rated in this category
VendorWhy not ratedAPIPricing
6senseResearched; no routed traffic yetSales-led APIContact sales
Adapt.ioResearched; no routed traffic yetNot confirmedFree; Starter $49/month; Basic $99/month
AeroLeadsResearched; no routed traffic yetNot confirmedTake Off $49 one time (2,000 credits); Climb $149; Cruise $299
AI ArkResearched; no routed traffic yetSelf-serve APIFree; paid from $49/month
AmplemarketResearched; no routed traffic yetSelf-serve APIFrom $600/mo (annual, 2 users)
AroundDealResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $0.00 / mo, Pro $9.00 / mo, Ultra $39.00 / mo, Mega $99.00 / mo
Audience AcuityResearched; no routed traffic yetPartner or approval onlyContact sales
AviatoResearched; no routed traffic yetSales-led APINot published
BetterContactResearched; no routed traffic yetSelf-serve APIStarter $15/mo; Pro from $49/mo (1,000 credits)
ClayResearched; no routed traffic yetNo public APIFree; Launch $167/mo; Growth $446/mo
Clodura.AIResearched; no routed traffic yetNot confirmedFree 100 credits; from $99/month (4,500 credits)
CognismResearched; no routed traffic yetSales-led APIContact sales (seat bundles from 5 seats)
Common RoomResearched; no routed traffic yetSales-led APIFrom $2,500/mo (annual, 5 seats)
DatagmaResearched; no routed traffic yetSelf-serve APIFree; Regular $49/mo, Popular $99/mo, Expert $249/mo
DatanyzeResearched; no routed traffic yetNo public APINyze Lite $0; Nyze Pro 1 $29/mo
DropcontactResearched; no routed traffic yetSelf-serve APICredit plans (see site)
Ekata (Mastercard Identity)Researched; no routed traffic yetSales-led APIContact sales
Enrich LayerResearched; no routed traffic yetSelf-serve APIPAYG from $10 (100 credits); plans from $588/yr
EnrowResearched; no routed traffic yetSelf-serve APIStart $17/month (1,000 credits); Pro $87/month; Scale $397/month
EveronuResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $0.00 / mo, Pro $49.00 / mo, Ultra $149.00 / mo, Mega $299.00 / mo
ExploriumResearched; no routed traffic yetSelf-serve APIFree 100 credits; Lite $29.99/pkg
EZResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $0.00 / mo, Pro $40.00 / mo, Ultra $100.00 / mo, Mega $400.00 / mo
Fiber AIResearched; no routed traffic yetSelf-serve APIFrom $300/mo (15,000 credits); 7-day trial
FindThatLeadResearched; no routed traffic yetNot confirmedFree trial; Starter $49/month; Ultimate $99/month
FreshDataResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $10.00 / mo, Pro $45.00 / mo, Ultra $250.00 / mo, Mega $1,000.00 / mo
FullContactResearched; no routed traffic yetSales-led APIContact sales
FullEnrichResearched; no routed traffic yetSelf-serve APIFree trial; plans from 500 credits/mo
HarvestAPIResearched; no routed traffic yetSelf-serve APINot confirmed
hireEZResearched; no routed traffic yetNo public APIFrom $494/mo (solo recruiter)
KasprResearched; no routed traffic yetSales-led APIFree; Starter $49/user/mo, Business $79/user/mo
Lead411Researched; no routed traffic yetNot confirmedFree trial; Spark $49/month; Ignite from $150/month
LeadIQResearched; no routed traffic yetSelf-serve APIFree (50 credits); Pro $200/month
LeadsforgeResearched; no routed traffic yetNot confirmed$49/month (2,000 credits); $588/year
lemlistResearched; no routed traffic yetSelf-serve APIEmail from $55/mo (annual)
LiveRampResearched; no routed traffic yetPartner or approval onlyContact sales
NymblrResearched; no routed traffic yetNot confirmedNot confirmed
NymeriaResearched; no routed traffic yetSelf-serve APIFrom $39/month
Ocean.ioResearched; no routed traffic yetSelf-serve APIFrom $32/mo (annual, 9,000 credits minimum)
PiplResearched; no routed traffic yetSales-led APIContact sales
ProxycurlResearched; no routed traffic yetNo public APIDiscontinued
PullAPIResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $0.00 / mo, Pro $10.00 / mo, Ultra $35.00 / mo, Mega $100.00 / mo
QuickEnrichResearched; no routed traffic yetSelf-serve APIStarter $29/month; Growth $99/month
Retention.comResearched; no routed traffic yetSales-led APIContact sales
RockApisResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $0.00 / mo, Pro $175.00 / mo, Ultra $300.00 / mo, Mega $500.00 / mo
RocketReachResearched; no routed traffic yetSelf-serve APIEssentials, Pro and Ultimate plans; free account with 5 lookups
SalesQLResearched; no routed traffic yetSelf-serve APIFree; Basic $39/mo; Professional $79/mo; Premium $119/mo
Seamless.AIResearched; no routed traffic yetSales-led APIFree (50 credits); Pro and Enterprise via sales
SearchbugResearched; no routed traffic yetSelf-serve APIPrepaid balance ($10 to $5,000)
SeekOutResearched; no routed traffic yetNo public APIRecruit Core $149/mo (annual) or $179/mo (monthly)
SignalHireResearched; no routed traffic yetSelf-serve APIFree 5-10 credits/mo; emails from $57/mo (annual)
Snov.ioResearched; no routed traffic yetSelf-serve APIStarter $39/mo
SpecterResearched; no routed traffic yetPartner or approval onlyContact sales
SurfeResearched; no routed traffic yetSelf-serve APIFree; Essential $49/user/mo; Pro $89/user/mo (monthly)
SwordfishResearched; no routed traffic yetNot confirmedNot confirmed
UpLeadResearched; no routed traffic yetSelf-serve API7-day trial; Essentials $99/mo, Plus $199/mo
VersiumResearched; no routed traffic yetSelf-serve APIPay-as-you-go $125 minimum per file; subscriptions from $5,000/year
WizaResearched; no routed traffic yetSelf-serve APIFree 20 emails/mo; from $49/user/mo
ZoomInfoResearched; no routed traffic yetSales-led APIContact sales