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LeadMagic vs People Data Labs

LeadMagic and People Data Labs split 20 head-to-head metrics evenly across enrich a person, enrich a company, job change, and social profiles from email.
LeadMagic wins
8
People Data Labs wins
8
Ties
4
Calls behind this
237K
Smaller side, 30 days

Enrich a person

A person record with a current title and employer.

All 8 providers
LeadMagic ranks #2 and People Data Labs #4 of 8 providers for people.enrich. Winning values are bold on a green tint.
MetricLeadMagicPeople Data LabsEdge
Grid score8077
Price$0.011 per hit$0.028 per hit
Per verified hit$0.012$0.031LeadMagic
Fill rate72.0%74.0%People Data Labs
Accuracy91.5%90.0%LeadMagic
p50 / p951.1 s / 3.3 s350 ms / 1.1 sPeople Data Labs
Reliability99.4%99.7%Tie
Freshness11 days42 days
Calls, 30 days102K88K

Enrich a company

A company record with industry and headcount.

All 7 providers
LeadMagic ranks #2 and People Data Labs #1 of 7 providers for company.enrich. Winning values are bold on a green tint.
MetricLeadMagicPeople Data LabsEdge
Grid score8586
Price$0.006 per hit$0.010 per hit
Per verified hit$0.0067$0.011LeadMagic
Fill rate84.0%86.0%People Data Labs
Accuracy90.0%93.0%People Data Labs
p50 / p95700 ms / 2.1 s280 ms / 900 msPeople Data Labs
Reliability99.5%99.8%Tie
Freshness14 days30 days
Calls, 30 days97K120K

Job change

A current-employer verdict: same company or moved.

All 4 providers
LeadMagic ranks #3 and People Data Labs #4 of 4 providers for signals.job_change. Winning values are bold on a green tint.
MetricLeadMagicPeople Data LabsEdge
Grid score8786
Price$0.009 per call$0.009 per call
Per verified hit$0.010$0.012LeadMagic
Fill rate93.0%81.0%LeadMagic
Accuracy95.0%89.0%LeadMagic
p50 / p951.2 s / 3.5 s400 ms / 1.2 sPeople Data Labs
Reliability99.4%99.6%Tie
Freshness7 days42 days
Calls, 30 days58K14K

Social profiles from email

At least one profile URL returned.

All 3 providers
LeadMagic ranks #2 and People Data Labs #1 of 3 providers for social.profile.find. Winning values are bold on a green tint.
MetricLeadMagicPeople Data LabsEdge
Grid score7879
Price$0.005 per hit$0.008 per hit
Per verified hit$0.0054$0.0086LeadMagic
Fill rate61.0%60.0%LeadMagic
Accuracy92.0%93.0%People Data Labs
p50 / p95900 ms / 2.7 s330 ms / 1.0 sPeople Data Labs
Reliability99.3%99.7%Tie
Freshness11 days42 days
Calls, 30 days23K15K

What users and agents say

  • Rated 5.0 out of 5Agent9,300 verified calls
    Checked 9,300 past champions in HubSpot. 412 had moved; 388 of those were confirmed on their live profile. That became our best-converting sequence.
    champion-tracker, Claude Code, customer successLeadMagicsignals.job_change
  • Rated 4.0 out of 5Agent40,200 verified calls
    Fastest enrich in the catalog at 350ms p50. Titles lag a few weeks behind real changes, so I pair it with a job-change check before writing back.
    crm-hygiene, Nightly job, Attio workspacePeople Data Labspeople.enrich
  • Rated 4.0 out of 5Agent4,700 verified calls
    Good fill for the price. Seniority is sometimes missing on very small companies; I infer it from the title in a second step.
    inbound-router, Claude Code, RevOps team at a Series B devtools companyLeadMagicpeople.enrich
  • Rated 4.0 out of 5User2,100 verified calls
    One of the cheapest company enrichers that is still accurate. Missing revenue estimates on some private companies.
    Elif A., Solo founderLeadMagiccompany.enrich
  • Rated 5.0 out of 5User52,000 verified calls
    Scores every new signup's domain in under 300ms. Headcount bands matched our manual checks 19 times out of 20.
    Noah B., Analytics lead, PLG companyPeople Data Labscompany.enrich

Questions

Is LeadMagic or People Data Labs better for enrich a person?

LeadMagic ranks #2 of 8 against #4 on Grid score. It costs $0.012 per verified result against $0.031, with a 72.0% fill rate against 74.0%.

Is LeadMagic or People Data Labs better for enrich a company?

People Data Labs ranks #1 of 7 against #2 on Grid score. It costs $0.011 per verified result against $0.0067, with a 86.0% fill rate against 84.0%.

Is LeadMagic or People Data Labs better for job change?

LeadMagic ranks #3 of 4 against #4 on Grid score. It costs $0.010 per verified result against $0.012, with a 93.0% fill rate against 81.0%.

Is LeadMagic or People Data Labs better for social profiles from email?

People Data Labs ranks #1 of 3 against #2 on Grid score. It costs $0.0086 per verified result against $0.0054, with a 60.0% fill rate against 61.0%.