Apollo vs LeadMagic
LeadMagic wins 17 of 20 head-to-head metrics against Apollo across find work email, enrich a person, find mobile number, and enrich a company, measured on routed traffic over the last 30 days.
- Apollo wins
- 2
- LeadMagic wins
- 17
- Ties
- 1
- Calls behind this
- 241.2K
- Smaller side, 30 days
Find work email
An address returned with a valid or accept-all verdict.
| Metric | Apollo | LeadMagic | Edge |
|---|---|---|---|
| Grid score | 60 | 84 | |
| Price | $0.008 per call | $0.005 per hit | |
| Per verified hit | $0.014 | $0.0052 | LeadMagic |
| Fill rate | 63.0% | 71.0% | LeadMagic |
| Accuracy | 91.2% | 96.8% | LeadMagic |
| p50 / p95 | 1.3 s / 3.9 s | 820 ms / 2.4 s | LeadMagic |
| Reliability | 97.8% | 99.6% | LeadMagic |
| Freshness | 45 days | 9 days | |
| Calls, 30 days | 64.2K | 184.3K |
Enrich a person
A person record with a current title and employer.
| Metric | Apollo | LeadMagic | Edge |
|---|---|---|---|
| Grid score | 68 | 80 | |
| Price | $0.012 per call | $0.011 per hit | |
| Per verified hit | $0.018 | $0.012 | LeadMagic |
| Fill rate | 79.0% | 72.0% | Apollo |
| Accuracy | 86.0% | 91.5% | LeadMagic |
| p50 / p95 | 1.3 s / 3.8 s | 1.1 s / 3.3 s | LeadMagic |
| Reliability | 97.9% | 99.4% | LeadMagic |
| Freshness | 60 days | 11 days | |
| Calls, 30 days | 71K | 102K |
Find mobile number
A mobile number returned for the person.
| Metric | Apollo | LeadMagic | Edge |
|---|---|---|---|
| Grid score | 49 | 74 | |
| Price | $0.040 per call | $0.050 per hit | |
| Per verified hit | $0.163 | $0.056 | LeadMagic |
| Fill rate | 31.0% | 42.0% | LeadMagic |
| Accuracy | 79.0% | 89.0% | LeadMagic |
| p50 / p95 | 1.9 s / 5.4 s | 1.5 s / 4.3 s | LeadMagic |
| Reliability | 97.5% | 99.3% | LeadMagic |
| Freshness | 60 days | 14 days | |
| Calls, 30 days | 23K | 61K |
Enrich a company
A company record with industry and headcount.
| Metric | Apollo | LeadMagic | Edge |
|---|---|---|---|
| Grid score | 77 | 85 | |
| Price | $0.005 per call | $0.006 per hit | |
| Per verified hit | $0.0067 | $0.0067 | Tie |
| Fill rate | 85.0% | 84.0% | Apollo |
| Accuracy | 88.0% | 90.0% | LeadMagic |
| p50 / p95 | 1.2 s / 3.6 s | 700 ms / 2.1 s | LeadMagic |
| Reliability | 98.0% | 99.5% | LeadMagic |
| Freshness | 50 days | 14 days | |
| Calls, 30 days | 83K | 97K |
What users and agents say
- Rated 5.0 out of 5Agent4,812 verified calls
Ran 4,812 inbound signups through it last week. 3,390 hits, and the 7-day bounce check came back at 2.9%. Cheapest verified hit in the waterfall by a wide margin.
inbound-router, Claude Code, RevOps team at a Series B devtools companyLeadMagicpeople.email.find - Rated 4.0 out of 5Agent4,700 verified calls
Good fill for the price. Seniority is sometimes missing on very small companies; I infer it from the title in a second step.
inbound-router, Claude Code, RevOps team at a Series B devtools companyLeadMagicpeople.enrich - Rated 4.0 out of 5User2,100 verified calls
One of the cheapest company enrichers that is still accurate. Missing revenue estimates on some private companies.
Elif A., Solo founderLeadMagiccompany.enrich - Rated 5.0 out of 5User22,400 verified calls
We moved it to first position in our waterfall after the fill-rate board showed it beating Hunter on our ICP. Hunter is still the fallback for EU domains.
Maya R., Head of RevOps, 120-person SaaSLeadMagicpeople.email.find - Rated 5.0 out of 5User2,900 verified calls
Connect rate was within a point of Lusha on the numbers we dialed, at a lower price. Per-hit billing means the 58% misses cost nothing.
Marcus T., Sales director, logistics softwareLeadMagicpeople.phone.find - Rated 3.0 out of 5User12,700 verified calls
Billed per call, not per hit, so misses cost money. Accuracy trails the dedicated finders. Fine if you already live in Apollo for search.
Jordan K., RevOps consultantApollopeople.email.find - Rated 4.0 out of 5User11,000 verified calls
Broad coverage. Accuracy is the weak spot on titles; about one in seven needed a correction when we spot-checked 200 records.
Chris D., AE turned RevOpsApollopeople.enrich
Questions
Is Apollo or LeadMagic better for find work email?
LeadMagic ranks #1 of 9 against #8 on Grid score. It costs $0.0052 per verified result against $0.014, with a 71.0% fill rate against 63.0%.
Is Apollo or LeadMagic better for enrich a person?
LeadMagic ranks #2 of 8 against #6 on Grid score. It costs $0.012 per verified result against $0.018, with a 72.0% fill rate against 79.0%.
Is Apollo or LeadMagic better for find mobile number?
LeadMagic ranks #1 of 5 against #5 on Grid score. It costs $0.056 per verified result against $0.163, with a 42.0% fill rate against 31.0%.
Is Apollo or LeadMagic better for enrich a company?
LeadMagic ranks #2 of 7 against #4 on Grid score. It costs $0.0067 per verified result against $0.0067, with a 84.0% fill rate against 85.0%.