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Snapshot Sample data

The GridRouter Grid: Company & Firmographics

Domain in, headcount, industry, funding and stack out. Every vendor we could find, placed on how it performs in routed traffic and how completely it covers the category.
Rated vendors
7
Not yet rated
65
Calls behind the scores
509.7K
Leaders
1

Company & Firmographics on the Grid

Hover or focus a vendor for its scores; select it for its profile. The table below carries the same numbers.

CSV PNG
100Ability to Execute60
The GridRouter Grid for Company & Firmographics7 rated vendors. Leaders 1, Performers 2, Visionaries 2, Specialists 2. Execution line at 77.7, coverage line at 61.7.
30Completeness of Coverage80
Snapshot . Axes are zoomed to the field; the lines sit at the category median (77.7 execute, 61.7 coverage). Dashed lines trace each move since the last snapshot. A coral dot marks a related party.
Leaders1
People Data Labs
Performers2
CoresignalLeadMagic
Visionaries2
ApolloDiffbot
Specialists2
CrustdataCrunchbase

Scores

Execute and Coverage are 0-100. The part columns are the 0-1 inputs to Execute, measured over the trailing 30 days.

GridRouter Grid scores for Company & Firmographics, Sep 26, 2026
VendorQuadrantExecuteCoverageReliabilityFillAccuracySpeedValueCallsSince last
People Data LabsLeaders88.466.595%86%93%100%59%137K-2.2 / +15.7
ApolloVisionaries77.769.659%88%87%29%100%121K+5.5 / +16.1
CoresignalPerformers84.361.790%88%94%55%67%62.3K0.0 / +16.1
DiffbotVisionaries7264.879%82%90%16%42%20K0.0 / +13.4
LeadMagicRelated partyPerformers8643.889%84%90%40%100%97K+3.6 / +0.9
CrustdataSpecialists77.64783%90%95%36%43%56.4K-4.6 / +2.4
CrunchbaseSpecialists77.543.892%73%95%70%25%16K-0.5 / +14.0

Strengths and cautions

Written from the scores and the vendor research, not by an analyst's hand.

  • People Data LabsLeaders

    Strengths

    • Best reliability in the category: 99.7% success over 137k calls
    • Best speed in the category: p50 320 ms, p95 1.0 s
    • Covers every capability offered in the category

    Cautions

    Nothing flagged by the data.

  • ApolloVisionaries

    Strengths

    • Covers every capability offered in the category

    Cautions

    • Low speed: p50 1.3 s, p95 3.7 s
  • CoresignalPerformers

    Strengths

    • Covers every capability offered in the category

    Cautions

    • No SOC 2 or GDPR statement in our research yet
  • DiffbotVisionaries

    Strengths

    • Covers every capability offered in the category

    Cautions

    • Low speed: p50 1.8 s, p95 5.2 s
  • LeadMagicPerformersRelated party

    Strengths

    • Best value per verified hit in the category: $0.0067 per verified hit

    Cautions

    • No SOC 2 or GDPR statement in our research yet
  • CrustdataSpecialists

    Strengths

    • Best fill rate in the category: fill 90.4% over 56k calls
    • Covers every capability offered in the category

    Cautions

    • No public list prices; pricing is contact sales
    • API access is limited to sales-led plans
    • No SOC 2 or GDPR statement in our research yet
  • CrunchbaseSpecialists

    Strengths

    • Best accuracy in the category: accuracy 95%
    • Covers every capability offered in the category

    Cautions

    • Low value per verified hit: $0.026 per verified hit
    • No public list prices; pricing is contact sales
    • API access is limited to sales-led plans

What the quadrants mean

  • Leaders

    High execution, broad coverage

    Measured results are strong and the vendor covers most of what the category asks for, with an API you can buy and audit.

    1 vendor: People Data Labs

  • Performers

    High execution, narrower coverage

    Measured results are strong on the jobs they cover. Fewer capabilities, thinner API surface or less transparent pricing keep them left of the line.

    2 vendors: Coresignal, LeadMagic

  • Visionaries

    Broad coverage, execution still proving out

    Wide capability and API coverage, but routed traffic has not yet shown results at the level of the category's best.

    2 vendors: Apollo, Diffbot

  • Specialists

    Focused niche

    Narrow by design or early in our data. Often the right pick for one job; check the scores for that job before routing to them.

    2 vendors: Crustdata, Crunchbase

Changes since the last snapshot

  • Crustdata moved from Performers to Specialistssince Aug 31, 2026

Not yet rated

Vendors in Company & Firmographics that we have researched but that don't have 5,000 routed calls behind them yet. They are listed, not placed.

Vendors not yet rated in this category
VendorWhy not ratedAPIPricing
6senseResearched; no routed traffic yetSales-led APIContact sales
ABN Lookup web servicesResearched; no routed traffic yetSelf-serve APINot published
Abstract APIResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $0.00 / mo
AI ArkResearched; no routed traffic yetSelf-serve APIFree; paid from $49/month
AroundDealResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $0.00 / mo, Pro $9.00 / mo, Ultra $39.00 / mo, Mega $99.00 / mo
AviatoResearched; no routed traffic yetSales-led APINot published
BigPictureResearched; no routed traffic yetSelf-serve APINot published
Brand.devResearched; no routed traffic yetSelf-serve APIFree 1,000 credits; from $19/mo
Brønnøysund Register Centre (Enhetsregisteret)Researched; no routed traffic yetSelf-serve APINot published
BuiltWithResearched; no routed traffic yetSelf-serve APIFrom $295/mo
CB InsightsResearched; no routed traffic yetSales-led APIContact sales
Clearbit (Breeze Intelligence)Researched; no routed traffic yetSales-led APIVia HubSpot plans
CognismResearched; no routed traffic yetSales-led APIContact sales (seat bundles from 5 seats)
Companies HouseResearched; no routed traffic yetSelf-serve APINot published
CompanyEnrichResearched; no routed traffic yetSelf-serve APIFrom $49/mo (5,000 credits)
CreditsafeResearched; no routed traffic yetSales-led APIContact sales (free trial)
Data AxleResearched; no routed traffic yetSales-led APIContact sales
Dealfront (Leadfeeder)Researched; no routed traffic yetSelf-serve APILite €0; from €79/mo (annual)
DealroomResearched; no routed traffic yetSales-led APIContact sales
DemandbaseResearched; no routed traffic yetSales-led APIContact sales
Dun & Bradstreet Direct+Researched; no routed traffic yetSales-led APIContact sales
EnlyftResearched; no routed traffic yetNot confirmedContact sales
Enrich LayerResearched; no routed traffic yetSelf-serve APIPAYG from $10 (100 credits); plans from $588/yr
EveronuResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $0.00 / mo, Pro $49.00 / mo, Ultra $149.00 / mo, Mega $299.00 / mo
ExploriumResearched; no routed traffic yetSelf-serve APIFree 100 credits; Lite $29.99/pkg
EZResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $0.00 / mo, Pro $40.00 / mo, Ultra $100.00 / mo, Mega $400.00 / mo
Fiber AIResearched; no routed traffic yetSelf-serve APIFrom $300/mo (15,000 credits); 7-day trial
Financial Modeling PrepResearched; no routed traffic yetSelf-serve APIBasic free; Starter $19/mo (annual)
FinnhubResearched; no routed traffic yetSelf-serve APINot published
FreshDataResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $10.00 / mo, Pro $45.00 / mo, Ultra $250.00 / mo, Mega $1,000.00 / mo
GLEIFResearched; no routed traffic yetSelf-serve APINot published
Global DatabaseResearched; no routed traffic yetSales-led APIContact sales
GrataResearched; no routed traffic yetSales-led APIContact sales
HarmonicResearched; no routed traffic yetSales-led APIDemo only
HG InsightsResearched; no routed traffic yetSales-led APIContact sales
Infobel ProResearched; no routed traffic yetSales-led APIContact sales
INSEE API SireneResearched; no routed traffic yetSelf-serve APINot published
KVK APIResearched; no routed traffic yetSelf-serve API€6.40/mo + €0.02 per profile query
KyckrResearched; no routed traffic yetNot confirmedContact sales
LeadIQResearched; no routed traffic yetSelf-serve APIFree (50 credits); Pro $200/month
Moody's OrbisResearched; no routed traffic yetNot confirmedContact sales
North DataResearched; no routed traffic yetSales-led APIData API from €500/mo; Premium web from €49/mo
NymeriaResearched; no routed traffic yetSelf-serve APIFrom $39/month
Ocean.ioResearched; no routed traffic yetSelf-serve APIFrom $32/mo (annual, 9,000 credits minimum)
OpenCorporatesResearched; no routed traffic yetSelf-serve APIContact sales (free for open data projects)
OpenmartResearched; no routed traffic yetSelf-serve APIFree; Starter $149/mo; Pro $299/mo
OpenWeb NinjaResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $0.00 / mo, Pro $25.00 / mo, Ultra $75.00 / mo, Mega $150.00 / mo
OwlerResearched; no routed traffic yetSales-led APIContact sales (data licensing)
PappersResearched; no routed traffic yetNot confirmedNot published
PitchBookResearched; no routed traffic yetSales-led APIContact sales
PredictLeadsResearched; no routed traffic yetSelf-serve APIFree 100 calls/mo; from $0.04/credit ($40 min)
PullAPIResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $0.00 / mo, Pro $10.00 / mo, Ultra $35.00 / mo, Mega $100.00 / mo
RockApisResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $0.00 / mo, Pro $175.00 / mo, Ultra $300.00 / mo, Mega $500.00 / mo
SpecterResearched; no routed traffic yetPartner or approval onlyContact sales
StandingAPIResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $0.00 / mo, Pro $50.00 / mo, Ultra $500.00 / mo
SumbleResearched; no routed traffic yetSelf-serve APISee site
SurfeResearched; no routed traffic yetSelf-serve APIFree; Essential $49/user/mo; Pro $89/user/mo (monthly)
The Companies APIResearched; no routed traffic yetSelf-serve APIStartup $95/mo (50,000 credits)
TheirStackResearched; no routed traffic yetSelf-serve APIAPI from $49/mo (1,500 credits)
TracxnResearched; no routed traffic yetSales-led APIContact sales
UpLeadResearched; no routed traffic yetSelf-serve API7-day trial; Essentials $99/mo, Plus $199/mo
VeridionResearched; no routed traffic yetSales-led APIContact sales
WappalyzerResearched; no routed traffic yetSelf-serve APIPro $250/mo, Business $450/mo
Zefix PublicRESTResearched; no routed traffic yetSelf-serve APINot published
ZoomInfoResearched; no routed traffic yetSales-led APIContact sales