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Snapshot Sample data

The GridRouter Grid: Social

Posts and profiles for personalization and research. Every vendor we could find, placed on how it performs in routed traffic and how completely it covers the category.
Rated vendors
4
Not yet rated
37
Calls behind the scores
73.2K
Leaders
2

Social on the Grid

Hover or focus a vendor for its scores; select it for its profile. The table below carries the same numbers.

CSV PNG
90Ability to Execute50
The GridRouter Grid for Social4 rated vendors. Leaders 2, Performers 0, Visionaries 0, Specialists 2. Execution line at 79.4, coverage line at 45.1.
20Completeness of Coverage70
Snapshot . Axes are zoomed to the field; the lines sit at the category median (79.4 execute, 45.1 coverage). Dashed lines trace each move since the last snapshot. A coral dot marks a related party.
Leaders2
LeadMagicPeople Data Labs
Performers0
None this snapshot
Visionaries0
None this snapshot
Specialists2
CrustdataContactOut

Scores

Execute and Coverage are 0-100. The part columns are the 0-1 inputs to Execute, measured over the trailing 30 days.

GridRouter Grid scores for Social, Sep 26, 2026
VendorQuadrantExecuteCoverageReliabilityFillAccuracySpeedValueCallsSince last
LeadMagicRelated partyLeaders80.758.879%67%92%41%100%30.4K-4.4 / +3.9
People Data LabsLeaders82.951.592%59%93%100%63%15K+2.2 / -2.0
CrustdataSpecialists78.13273%91%n/a64%65%19K0.0 / +9.7
ContactOutSpecialists66.438.769%57%91%22%49%8.8K+4.4 / +7.4

Strengths and cautions

Written from the scores and the vendor research, not by an analyst's hand.

  • LeadMagicLeadersRelated party

    Strengths

    • Best value per verified hit in the category: $0.0054 per verified hit
    • Covers every capability offered in the category

    Cautions

    • No SOC 2 or GDPR statement in our research yet
  • People Data LabsLeaders

    Strengths

    • Best reliability in the category: 99.7% success over 15k calls
    • Best accuracy in the category: accuracy 93%
    • Best speed in the category: p50 330 ms, p95 1.0 s

    Cautions

    Nothing flagged by the data.

  • CrustdataSpecialists

    Strengths

    • Best fill rate in the category: fill 91% over 19k calls

    Cautions

    • No public list prices; pricing is contact sales
    • API access is limited to sales-led plans
    • No SOC 2 or GDPR statement in our research yet
  • ContactOutSpecialists

    Strengths

    No category-best metric yet.

    Cautions

    • Low speed: p50 1.5 s, p95 4.2 s
    • API access is limited to sales-led plans
    • No SOC 2 or GDPR statement in our research yet

What the quadrants mean

  • Leaders

    High execution, broad coverage

    Measured results are strong and the vendor covers most of what the category asks for, with an API you can buy and audit.

    2 vendors: LeadMagic, People Data Labs

  • Performers

    High execution, narrower coverage

    Measured results are strong on the jobs they cover. Fewer capabilities, thinner API surface or less transparent pricing keep them left of the line.

    0 vendors

  • Visionaries

    Broad coverage, execution still proving out

    Wide capability and API coverage, but routed traffic has not yet shown results at the level of the category's best.

    0 vendors

  • Specialists

    Focused niche

    Narrow by design or early in our data. Often the right pick for one job; check the scores for that job before routing to them.

    2 vendors: Crustdata, ContactOut

Changes since the last snapshot

No vendor changed quadrant since the Aug 31, 2026 snapshot.

Not yet rated

Vendors in Social that we have researched but that don't have 5,000 routed calls behind them yet. They are listed, not placed.

Vendors not yet rated in this category
VendorWhy not ratedAPIPricing
Coresignal3.1K calls, below the 5,000-call minimumSelf-serve API7-day trial; from $49/mo (Mini)
ApifyResearched; no routed traffic yetSelf-serve APIFree $5/mo usage; Starter $19/mo
AwarioResearched; no routed traffic yetSales-led APIStarter $49/mo ($29/mo billed annually)
Brand24Researched; no routed traffic yetSales-led APIIndividual $249/month ($199 billed annually); API add-on $149
BrandwatchResearched; no routed traffic yetSales-led APIContact sales
Bright DataResearched; no routed traffic yetSelf-serve APIFrom $1 per 1k requests
CreatorIQResearched; no routed traffic yetNot confirmedContact sales
Data365Researched; no routed traffic yetSelf-serve APIBasic €300/month (1 network, 500,000 credits)
DatashakeResearched; no routed traffic yetSales-led APIContact sales
Enrich LayerResearched; no routed traffic yetSelf-serve APIPAYG from $10 (100 credits); plans from $588/yr
EnsembleDataResearched; no routed traffic yetSelf-serve APIFree 50 units/day; Wood $100/month (1,500 units/day)
ExpandiResearched; no routed traffic yetNot confirmed$99/mo ($79/mo annual)
FreshDataResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $10.00 / mo, Pro $45.00 / mo, Ultra $250.00 / mo, Mega $1,000.00 / mo
HarvestAPIResearched; no routed traffic yetSelf-serve APINot confirmed
HeyReachResearched; no routed traffic yetSelf-serve APIGrowth $79/sender/mo; Agency $999/mo; Unlimited $2,999/mo
HypeAuditorResearched; no routed traffic yetSales-led APIContact sales
Influencers ClubResearched; no routed traffic yetSelf-serve APIPro (with API) from $208/mo
LinkedIn Marketing APIResearched; no routed traffic yetPartner or approval onlyFree; application approval required
MeltwaterResearched; no routed traffic yetSales-led APIContact sales
MentionResearched; no routed traffic yetSelf-serve APINot published (pricing page not machine-readable)
ModashResearched; no routed traffic yetSales-led APIApp from $299/month; Discovery API from $16,200/year
OctolensResearched; no routed traffic yetSelf-serve APIPro $159/month billed annually
OpenWeb NinjaResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $0.00 / mo, Pro $25.00 / mo, Ultra $75.00 / mo, Mega $150.00 / mo
PhylloResearched; no routed traffic yetSales-led APIContact sales
Reddit Data APIResearched; no routed traffic yetPartner or approval onlyNot published
RockApisResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $0.00 / mo, Pro $175.00 / mo, Ultra $300.00 / mo, Mega $500.00 / mo
ScrapeCreatorsResearched; no routed traffic yetSelf-serve API100 free credits; credits never expire
Scraper.techResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $0.00 / mo, Pro $9.00 / mo, Ultra $99.00 / mo, Mega $490.00 / mo
Sprout SocialResearched; no routed traffic yetSales-led APIStandard $199 per seat/month
TikHubResearched; no routed traffic yetSelf-serve APIPay-as-you-go $0.001 per request (volume discounts)
TikTok Commercial Content APIResearched; no routed traffic yetPartner or approval onlyFree on approval
TrigifyResearched; no routed traffic yetNot confirmedNot published (winding down)
UpfluenceResearched; no routed traffic yetSales-led APIContact sales
WaalaxyResearched; no routed traffic yetNot confirmedFrom €19/user/mo
X APIResearched; no routed traffic yetSelf-serve APIPay-per-use: Posts read $0.005 per resource
YouScanResearched; no routed traffic yetSales-led APIContact sales
YouTube Data API v3Researched; no routed traffic yetSelf-serve APIFree within quota