Snapshot Sample data
The GridRouter Grid: Phone
- Rated vendors
- 6
- Not yet rated
- 46
- Calls behind the scores
- 182.3K
- Leaders
- 2
Phone on the Grid
Hover or focus a vendor for its scores; select it for its profile. The table below carries the same numbers.
- Leaders2
Twilio LookupLeadMagic
- Performers1
Lusha- Visionaries1
Apollo
- Specialists2
Prospeo
ContactOut
Scores
Execute and Coverage are 0-100. The part columns are the 0-1 inputs to Execute, measured over the trailing 30 days.
| Vendor | Quadrant | Execute | Coverage | Reliability | Fill | Accuracy | Speed | Value | Calls | Since last |
|---|---|---|---|---|---|---|---|---|---|---|
| Leaders | 98.6 | 56.3 | 97% | 97% | 100% | 100% | 100% | 71K | -1.4 / -1.3 | |
| Leaders | 77.6 | 58.8 | 85% | 42% | 89% | 93% | 73% | 61K | -1.1 / +6.6 | |
| Visionaries | 54.5 | 69.6 | 46% | 30% | 79% | 74% | 25% | 23K | 0.0 / +1.1 | |
| Specialists | 75.2 | 47.8 | 70% | 35% | 85% | 88% | 100% | 7.2K | +1.1 / +8.5 | |
| Performers | 77.2 | 45.7 | 76% | 51% | 90% | 100% | 67% | 11K | +3.3 / +1.2 | |
| Specialists | 67.5 | 53.8 | 65% | 43% | 84% | 67% | 63% | 9.1K | -4.4 / -1.5 |
Strengths and cautions
Written from the scores and the vendor research, not by an analyst's hand.
Twilio LookupLeadersStrengths
- Best reliability in the category: 99.9% success over 71k calls
- Best fill rate in the category: fill 97% over 71k calls
- Best accuracy in the category: accuracy 99.5%
Cautions
- No SOC 2 or GDPR statement in our research yet
LeadMagicLeadersRelated party
Strengths
- Covers every capability offered in the category
Cautions
- No SOC 2 or GDPR statement in our research yet
ApolloVisionaries
Strengths
- Covers every capability offered in the category
Cautions
- Low fill rate: fill 31% over 23k calls
- Low value per verified hit: $0.163 per verified hit
ProspeoSpecialistsStrengths
- Best value per verified hit in the category: $0.041 per verified hit
- Covers every capability offered in the category
Cautions
- Low fill rate: fill 36% over 7k calls
- No SOC 2 or GDPR statement in our research yet
LushaPerformersStrengths
- Best speed in the category: p50 1.4 s, p95 4.9 s
- Covers every capability offered in the category
Cautions
- No SOC 2 or GDPR statement in our research yet
ContactOutSpecialistsStrengths
- Covers every capability offered in the category
Cautions
- API access is limited to sales-led plans
- No SOC 2 or GDPR statement in our research yet
What the quadrants mean
Leaders
High execution, broad coverage
Measured results are strong and the vendor covers most of what the category asks for, with an API you can buy and audit.
2 vendors: Twilio Lookup, LeadMagic
Performers
High execution, narrower coverage
Measured results are strong on the jobs they cover. Fewer capabilities, thinner API surface or less transparent pricing keep them left of the line.
1 vendor: Lusha
Visionaries
Broad coverage, execution still proving out
Wide capability and API coverage, but routed traffic has not yet shown results at the level of the category's best.
1 vendor: Apollo
Specialists
Focused niche
Narrow by design or early in our data. Often the right pick for one job; check the scores for that job before routing to them.
2 vendors: Prospeo, ContactOut
Changes since the last snapshot
LeadMagic moved from Performers to Leaderssince Aug 31, 2026
Lusha moved from Specialists to Performerssince Aug 31, 2026
ContactOut moved from Visionaries to Specialistssince Aug 31, 2026
Not yet rated
Vendors in Phone that we have researched but that don't have 5,000 routed calls behind them yet. They are listed, not placed.
| Vendor | Why not rated | API | Pricing |
|---|---|---|---|
| Researched; no routed traffic yet | Self-serve API | RapidAPI plans: Basic $0.00 / mo | |
| Adapt.io | Researched; no routed traffic yet | Not confirmed | Free; Starter $49/month; Basic $99/month |
| Researched; no routed traffic yet | Not confirmed | Take Off $49 one time (2,000 credits); Climb $149; Cruise $299 | |
| AroundDeal | Researched; no routed traffic yet | Self-serve API | RapidAPI plans: Basic $0.00 / mo, Pro $9.00 / mo, Ultra $39.00 / mo, Mega $99.00 / mo |
| Researched; no routed traffic yet | Self-serve API | Starter $15/mo; Pro from $49/mo (1,000 credits) | |
| Researched; no routed traffic yet | Sales-led API | Not published | |
| Researched; no routed traffic yet | Self-serve API | Not published | |
| Researched; no routed traffic yet | Not confirmed | Free 100 credits; from $99/month (4,500 credits) | |
| Researched; no routed traffic yet | Sales-led API | Contact sales (seat bundles from 5 seats) | |
| Researched; no routed traffic yet | Self-serve API | Free; Regular $49/mo, Popular $99/mo, Expert $249/mo | |
| Researched; no routed traffic yet | Sales-led API | Not confirmed | |
| Researched; no routed traffic yet | Sales-led API | Contact sales | |
| Researched; no routed traffic yet | Self-serve API | Start $17/month (1,000 credits); Pro $87/month; Scale $397/month | |
| Researched; no routed traffic yet | Self-serve API | Free trial; plans from 500 credits/mo | |
| Researched; no routed traffic yet | Self-serve API | HLR from 0.0100 EUR per lookup; MNP 0.0050 EUR; NT 0.0025 EUR | |
| Researched; no routed traffic yet | Self-serve API | RapidAPI plans: Basic $0.00 / mo, Pro $1.99 / mo, Ultra $19.95 / mo | |
| Researched; no routed traffic yet | Sales-led API | Free; Starter $49/user/mo, Business $79/user/mo | |
| Kendo | Researched; no routed traffic yet | Self-serve API | Starter $17/month (600 credits); Premium $34; Professional $54; Corporate $129 |
| Researched; no routed traffic yet | Not confirmed | Free trial; Spark $49/month; Ignite from $150/month | |
| Researched; no routed traffic yet | Self-serve API | Free (50 credits); Pro $200/month | |
| Researched; no routed traffic yet | Self-serve API | Plans from $100 | |
| Melissa | Researched; no routed traffic yet | Self-serve API | Pay As You Go from $40 (10,000 credits); subscriptions from $5,145/year |
| numlookupapi | Researched; no routed traffic yet | Self-serve API | Free 100 requests; Basic $9.99/mo; Pro $49.99/mo; Scale $109.99/mo |
| Researched; no routed traffic yet | Self-serve API | Free; Basic $14.99/mo | |
| Nymeria | Researched; no routed traffic yet | Self-serve API | From $39/month |
| PhoneValidator | Researched; no routed traffic yet | Self-serve API | RapidAPI plans: Basic $0.00 / mo |
| Researched; no routed traffic yet | Self-serve API | USD 0.004 per request | |
| Researched; no routed traffic yet | Self-serve API | Starter $29/month; Growth $99/month | |
| Researched; no routed traffic yet | Self-serve API | Not confirmed | |
| FCC Reassigned Numbers Database | Researched; no routed traffic yet | Partner or approval only | From $8/mo (Tier 1, 1,000 queries) |
| Researched; no routed traffic yet | Self-serve API | Essentials, Pro and Ultimate plans; free account with 5 lookups | |
| Researched; no routed traffic yet | Self-serve API | Free; Basic $39/mo; Professional $79/mo; Premium $119/mo | |
| Researched; no routed traffic yet | Sales-led API | Free (50 credits); Pro and Enterprise via sales | |
| Researched; no routed traffic yet | Self-serve API | Prepaid balance ($10 to $5,000) | |
| Researched; no routed traffic yet | Self-serve API | Free 5-10 credits/mo; emails from $57/mo (annual) | |
| StandingAPI | Researched; no routed traffic yet | Self-serve API | RapidAPI plans: Basic $0.00 / mo, Pro $50.00 / mo, Ultra $500.00 / mo |
| Researched; no routed traffic yet | Self-serve API | Free; Essential $49/user/mo; Pro $89/user/mo (monthly) | |
| Researched; no routed traffic yet | Not confirmed | Not confirmed | |
| Researched; no routed traffic yet | Self-serve API | Tiered per-scrub pricing | |
| Researched; no routed traffic yet | Self-serve API | Contact sales | |
| Researched; no routed traffic yet | Self-serve API | From $0.0015/query, pay as you go | |
| Researched; no routed traffic yet | Self-serve API | Phone validation $0.015/query | |
| Researched; no routed traffic yet | Self-serve API | One-time $24 (10,000 credits); Monthly $39 (50,000/month); 1,000 free/month | |
| Researched; no routed traffic yet | Self-serve API | Pay-as-you-go $125 minimum per file; subscriptions from $5,000/year | |
| Researched; no routed traffic yet | Self-serve API | Not published | |
| Researched; no routed traffic yet | Self-serve API | Free 20 emails/mo; from $49/user/mo |