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Snapshot Sample data

The GridRouter Grid: CRM & Sequencers

Write results back to HubSpot, Salesforce, Attio and your sequencer. Every vendor we could find, placed on how it performs in routed traffic and how completely it covers the category.
Rated vendors
5
Not yet rated
30
Calls behind the scores
162.3K
Leaders
2

CRM & Sequencers on the Grid

Hover or focus a vendor for its scores; select it for its profile. The table below carries the same numbers.

CSV PNG
100Ability to Execute70
The GridRouter Grid for CRM & Sequencers5 rated vendors. Leaders 2, Performers 0, Visionaries 0, Specialists 3. Execution line at 92.7, coverage line at 42.8.
30Completeness of Coverage60
Snapshot . Axes are zoomed to the field; the lines sit at the category median (92.7 execute, 42.8 coverage). Dashed lines trace each move since the last snapshot.
Leaders2
AttioInstantly
Performers0
None this snapshot
Visionaries0
None this snapshot
Specialists3
HubSpotSalesforceSmartlead

Scores

Execute and Coverage are 0-100. The part columns are the 0-1 inputs to Execute, measured over the trailing 30 days.

GridRouter Grid scores for CRM & Sequencers, Sep 26, 2026
VendorQuadrantExecuteCoverageReliabilityFillAccuracySpeedValueCallsSince last
AttioLeaders9746.591%99%n/a100%100%9.3K0.0 / +5.4
InstantlyLeaders95.24686%98%n/a100%100%41K+1.1 / +0.2
HubSpotSpecialists92.739.391%99%n/a67%100%64K+3.3 / +4.8
SalesforceSpecialists86.942.881%98%n/a46%100%22K-1.1 / -1.6
SmartleadSpecialists88.84077%97%n/a73%100%26K+4.4 / -0.8

Strengths and cautions

Written from the scores and the vendor research, not by an analyst's hand.

  • AttioLeaders

    Strengths

    • Best reliability in the category: 99.7% success over 9k calls
    • Best speed in the category: p50 280 ms, p95 800 ms

    Cautions

    • No SOC 2 or GDPR statement in our research yet
  • InstantlyLeaders

    Strengths

    No category-best metric yet.

    Cautions

    • No SOC 2 or GDPR statement in our research yet
  • HubSpotSpecialists

    Strengths

    • Best fill rate in the category: fill 99% over 64k calls
    • Best value per verified hit in the category: included in your plan

    Cautions

    • No SOC 2 or GDPR statement in our research yet
  • SalesforceSpecialists

    Strengths

    No category-best metric yet.

    Cautions

    • No SOC 2 or GDPR statement in our research yet
  • SmartleadSpecialists

    Strengths

    No category-best metric yet.

    Cautions

    • No SOC 2 or GDPR statement in our research yet

What the quadrants mean

  • Leaders

    High execution, broad coverage

    Measured results are strong and the vendor covers most of what the category asks for, with an API you can buy and audit.

    2 vendors: Attio, Instantly

  • Performers

    High execution, narrower coverage

    Measured results are strong on the jobs they cover. Fewer capabilities, thinner API surface or less transparent pricing keep them left of the line.

    0 vendors

  • Visionaries

    Broad coverage, execution still proving out

    Wide capability and API coverage, but routed traffic has not yet shown results at the level of the category's best.

    0 vendors

  • Specialists

    Focused niche

    Narrow by design or early in our data. Often the right pick for one job; check the scores for that job before routing to them.

    3 vendors: HubSpot, Salesforce, Smartlead

Changes since the last snapshot

  • Attio moved from Performers to Leaderssince Aug 31, 2026
  • Salesforce moved from Visionaries to Specialistssince Aug 31, 2026

Not yet rated

Vendors in CRM & Sequencers that we have researched but that don't have 5,000 routed calls behind them yet. They are listed, not placed.

Vendors not yet rated in this category
VendorWhy not ratedAPIPricing
ActiveCampaignResearched; no routed traffic yetSelf-serve APINot confirmed
AffinityResearched; no routed traffic yetSelf-serve APIEssential $2,000/user/yr; Scale $2,300; Advanced $2,700
AmplemarketResearched; no routed traffic yetSelf-serve APIFrom $600/mo (annual, 2 users)
BrevoResearched; no routed traffic yetSelf-serve APINot confirmed
CloseResearched; no routed traffic yetSelf-serve APIFrom $19/user/mo ($9 annual)
CopperResearched; no routed traffic yetSelf-serve APIBasic $29/seat/mo; Professional $69; Business $134
CrossbeamResearched; no routed traffic yetSelf-serve APIFree; paid from $4,800/yr
ExpandiResearched; no routed traffic yetNot confirmed$99/mo ($79/mo annual)
folkResearched; no routed traffic yetSelf-serve APIStandard $24/member/mo (annual); Premium $48
FreshsalesResearched; no routed traffic yetSelf-serve APIFrom $9/user/mo (annual)
HeyReachResearched; no routed traffic yetSelf-serve APIGrowth $79/sender/mo; Agency $999/mo; Unlimited $2,999/mo
InsightlyResearched; no routed traffic yetSelf-serve APINot confirmed
KeapResearched; no routed traffic yetNot confirmedFrom $299/mo (billed annually)
KlentyResearched; no routed traffic yetSelf-serve APIFrom $50/mo (annual)
La Growth MachineResearched; no routed traffic yetNot confirmedPro $110/mo (annual)
lemlistResearched; no routed traffic yetSelf-serve APIEmail from $55/mo (annual)
MailshakeResearched; no routed traffic yetSelf-serve APIStarter $29/mo; Email Outreach $49; Sales Engagement $99
monday CRMResearched; no routed traffic yetSelf-serve APIBasic $12/seat/mo (annual); Standard $17; Pro $28
NutshellResearched; no routed traffic yetSelf-serve APIFrom $13/user/mo
OutreachResearched; no routed traffic yetSales-led APIContact sales
PipedriveResearched; no routed traffic yetSelf-serve APIYour Pipedrive plan
Reply.ioResearched; no routed traffic yetSelf-serve APINot confirmed
SaleshandyResearched; no routed traffic yetSelf-serve APIStarter $34/mo (annual); Pro $76; Scale $149
SalesloftResearched; no routed traffic yetSales-led APIContact sales
Snov.ioResearched; no routed traffic yetSelf-serve APIStarter $39/mo
StreakResearched; no routed traffic yetSelf-serve APIPro $49/user/mo (annual); Pro+ $69; Enterprise $129
TwentyResearched; no routed traffic yetSelf-serve APIPro $9/user/mo; Organization $19; Enterprise from $50k/yr
WaalaxyResearched; no routed traffic yetNot confirmedFrom €19/user/mo
WoodpeckerResearched; no routed traffic yetSelf-serve APIFrom $7.00 per 100 contacted prospects
Zoho CRMResearched; no routed traffic yetSelf-serve APIFrom $20/user/mo