Snapshot Sample data
The GridRouter Grid: Ads Intelligence
- Rated vendors
- 3
- Not yet rated
- 22
- Calls behind the scores
- 75K
- Leaders
- 1
Ads Intelligence on the Grid
Hover or focus a vendor for its scores; select it for its profile. The table below carries the same numbers.
- Leaders1
LeadMagic
- Performers0
- None this snapshot
- Visionaries0
- None this snapshot
- Specialists2
SerpApi
DataForSEO
Scores
Execute and Coverage are 0-100. The part columns are the 0-1 inputs to Execute, measured over the trailing 30 days.
| Vendor | Quadrant | Execute | Coverage | Reliability | Fill | Accuracy | Speed | Value | Calls | Since last |
|---|---|---|---|---|---|---|---|---|---|---|
| Leaders | 87.8 | 51.2 | 77% | 84% | n/a | 100% | 94% | 54.8K | -3.3 / -5.5 | |
| Specialists | 73.6 | 42.7 | 84% | 83% | n/a | 81% | 21% | 8.2K | 0.0 / -1.2 | |
| Specialists | 79 | 34.8 | 74% | 79% | n/a | 39% | 100% | 12K | +5.5 / -7.3 |
Strengths and cautions
Written from the scores and the vendor research, not by an analyst's hand.
LeadMagicLeadersRelated party
Strengths
- Best fill rate in the category: fill 84.8% over 55k calls
- Best speed in the category: p50 2.0 s, p95 5.6 s
Cautions
- No SOC 2 or GDPR statement in our research yet
SerpApiSpecialists
Strengths
- Best reliability in the category: 99.4% success over 8k calls
Cautions
- Low value per verified hit: $0.018 per verified hit
DataForSEOSpecialistsStrengths
- Best value per verified hit in the category: $0.0037 per verified hit
Cautions
- No SOC 2 or GDPR statement in our research yet
What the quadrants mean
Leaders
High execution, broad coverage
Measured results are strong and the vendor covers most of what the category asks for, with an API you can buy and audit.
1 vendor: LeadMagic
Performers
High execution, narrower coverage
Measured results are strong on the jobs they cover. Fewer capabilities, thinner API surface or less transparent pricing keep them left of the line.
0 vendors
Visionaries
Broad coverage, execution still proving out
Wide capability and API coverage, but routed traffic has not yet shown results at the level of the category's best.
0 vendors
Specialists
Focused niche
Narrow by design or early in our data. Often the right pick for one job; check the scores for that job before routing to them.
2 vendors: SerpApi, DataForSEO
Changes since the last snapshot
No vendor changed quadrant since the Aug 31, 2026 snapshot.
Not yet rated
Vendors in Ads Intelligence that we have researched but that don't have 5,000 routed calls behind them yet. They are listed, not placed.
| Vendor | Why not rated | API | Pricing |
|---|---|---|---|
| 2.1K calls, below the 5,000-call minimum | Sales-led API | Credit-based API tiers; datasets via sales | |
| Researched; no routed traffic yet | No public API | Standard $249/month; Advanced $399/month | |
| Researched; no routed traffic yet | No public API | $149/month | |
| Researched; no routed traffic yet | Sales-led API | Contact sales | |
| Researched; no routed traffic yet | Self-serve API | Not published in our fetch | |
| Researched; no routed traffic yet | No public API | Starter $69/month | |
| Data Monster Collection | Researched; no routed traffic yet | Self-serve API | RapidAPI plans: Basic $0.00 / mo, Pro $19.99 / mo, Ultra $89.99 / mo, Mega $599.99 / mo |
| Researched; no routed traffic yet | Self-serve API | API 100,000 credits $99/month; app from $59/month | |
| Researched; no routed traffic yet | Partner or approval only | Free with a Google Ads account and developer token | |
| Researched; no routed traffic yet | No public API | Free website; no API | |
| Researched; no routed traffic yet | No public API | Free website; no API | |
| LinkedIn Marketing API | Researched; no routed traffic yet | Partner or approval only | Free; application approval required |
| Mahmudul Hasan | Researched; no routed traffic yet | Self-serve API | RapidAPI plans: Basic $0.00 / mo, Pro $14.99 / mo, Ultra $49.99 / mo, Mega $299.00 / mo |
| Researched; no routed traffic yet | Not confirmed | Contact sales | |
| Researched; no routed traffic yet | Partner or approval only | Free with identity verification | |
| Microsoft Advertising API | Researched; no routed traffic yet | Self-serve API | Free with a Microsoft Advertising account |
| Researched; no routed traffic yet | No public API | Basic $69/mo; Palladium $399/mo | |
| Researched; no routed traffic yet | Self-serve API | RapidAPI plans: Basic $0.00 / mo, Pro $25.00 / mo, Ultra $75.00 / mo, Mega $150.00 / mo | |
| Researched; no routed traffic yet | Self-serve API | 100 free credits; credits never expire | |
| Researched; no routed traffic yet | Self-serve API | Developer $40/mo (10k searches at $4 per 1,000); 100 free requests | |
| Researched; no routed traffic yet | Self-serve API | From $29/mo (annual) | |
| Researched; no routed traffic yet | Partner or approval only | Free on approval |