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Waterfall enrichment · checked Sep 30, 2026

GridRouter vs Waterfall

A waterfall enrichment API over 30+ data vendors for prospecting, verified emails, mobiles and job changes, billed per verified result. Waterfall is at waterfall.io; also searched as waterfall.to (Redirects (301) to www.waterfall.io, checked 30 September 2026).

Side by side

Waterfall facts read from its own pages on Sep 30, 2026. “Not found” means we didn’t find it stated, not that it’s missing.
FeatureGridRouterWaterfall
Pricing model

Free during launch. Paid plans will charge for storage, operations and governance, not per-call markup.

Details

One credit per verified result, covering the whole waterfall; misses are free.

Source: Waterfall pricing
Free tier
Yes

Free plan: 100k logged calls a month, 30-day log window, 50k private cached records, 5 waterfalls.

Details
Partly

No free tier; a free benchmark on your records before a contract.

Source: Waterfall pricing
Markup on vendor prices
No

0% on calls made with your own vendor keys, on every plan.

Details
Not found

No public rate card; rates depend on endpoints and committed volume.

Source: Waterfall pricing
Bring your own vendor keys
Yes

Yes, the only mode during launch. Keys are sealed with envelope encryption.

Details
Not found

Not found on the pages we read.

Routing and waterfalls
Yes

One schema per capability, provider preferences, waterfalls with stop rules and retries.

Details
Yes

Waterfall across 30+ vendors behind one request and response schema.

Source: Waterfall home
Call logs
Yes

Every call and attempt, bodies redacted and encrypted, with live tail. 30-day window on Free; drains on paid plans.

Details
Not found

Not found; every response carries a usage object for reconciliation.

Source: Waterfall pricing
Caching
Yes

Private, encrypted cache per workspace. Cache hits are free.

Details
Not found

Not found on the pages we read.

Security and compliance
Partly

Envelope-encrypted vault, hash-chained audit log, Postgres row-level security, scoped keys. No SOC 2 report yet.

Details
Yes

SOC 2 Type II certified; says it doesn't store, reuse or resell your data.

Source: Waterfall home
MCP server
Yes

Yes, with OAuth sign-in. API operations are also MCP tools.

Details
Not found

Not found on the pages we read.

API docs
Yes

Docs site with guides, an API reference generated from the OpenAPI spec, and llms.txt.

Details
Yes

OpenAPI 3.1, async jobs with webhooks, typed error codes.

Source: Waterfall API docs: contact enrichment
Open source
No

No.

Details
Not found

No public repository found.

Which one fits

Choose GridRouter if

  • You keep your own vendor contracts and choose the order. Waterfall buys the data and sells one credit per verified result.
  • Usable today at no cost; Waterfall quotes rates after a benchmark on your records.
  • Every attempt in a waterfall is logged: which vendor answered, what it returned and what it billed.
  • An MCP server and per-endpoint quality scores from routed traffic.

Choose Waterfall if

  • You don't want vendor accounts at all and prefer one contract that carries the miss risk.
  • You need a SOC 2 Type II report today.
  • Your records are hard (international, small companies) and you want to pay only when a result is verified.

Waterfall pricing

Outcome-based credits; no public rate card, quoted after a benchmark on your records. From waterfall.to/pricing on Sep 30, 2026. Prices change; check the source.

PlanPriceIncludes
ContractQuotedFree benchmark before signing

GridRouter is free while we launch, on your own vendor keys. Paid plans will charge for stored logs and records, queues and team governance past the Free allowances; see pricing.

Questions

Is waterfall.to the same company as waterfall.io?

Yes. waterfall.to redirects (301) to www.waterfall.io, and its pricing page is titled "How Waterfall.io pricing works" (checked 30 September 2026).

How much does Waterfall cost?

It doesn't publish a rate card. Pricing is outcome-based, one credit per verified result, and rates are quoted after a free benchmark on a sample of your records (checked 30 September 2026).

Can GridRouter run a waterfall on my own vendor keys?

Yes. You pick the vendors and their order, set stop rules, and each call runs on your contract with that vendor. During launch this is free.

Sources

Every Waterfall fact on this page.

  1. Waterfall home · www.waterfall.io · checked Sep 30, 2026
  2. Waterfall pricing · waterfall.to · checked Sep 30, 2026
  3. Waterfall API docs: contact enrichment · docs.waterfall.io · checked Sep 30, 2026

Try GridRouter on your own keys

Free while we launch. Keep your vendor accounts and bring their keys.