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Snapshot Sample data

The GridRouter Grid: SEO & SERP

Live Google results, keyword volume and backlinks. Every vendor we could find, placed on how it performs in routed traffic and how completely it covers the category.
Rated vendors
2
Not yet rated
33
Calls behind the scores
285.9K
Leaders
1

SEO & SERP on the Grid

Hover or focus a vendor for its scores; select it for its profile. The table below carries the same numbers.

CSV PNG
100Ability to Execute40
The GridRouter Grid for SEO & SERP2 rated vendors. Leaders 1, Performers 1, Visionaries 0, Specialists 0. Execution line at 50, coverage line at 50.
30Completeness of Coverage70
Snapshot . Axes are zoomed to the field; the lines sit at the default midpoint (50 execute, 50 coverage). Dashed lines trace each move since the last snapshot.
Leaders1
DataForSEO
Performers1
SerpApi
Visionaries0
None this snapshot
Specialists0
None this snapshot

Scores

Execute and Coverage are 0-100. The part columns are the 0-1 inputs to Execute, measured over the trailing 30 days.

GridRouter Grid scores for SEO & SERP, Sep 26, 2026
VendorQuadrantExecuteCoverageReliabilityFillAccuracySpeedValueCallsSince last
DataForSEOLeaders90.957.386%97%n/a67%100%188.9K-1.1 / +2.4
SerpApiPerformers80.445.293%99%n/a100%8%97K-1.1 / -5.9

Strengths and cautions

Written from the scores and the vendor research, not by an analyst's hand.

  • DataForSEOLeaders

    Strengths

    • Best value per verified hit in the category: $0.0012 per verified hit
    • Covers every capability offered in the category

    Cautions

    • No SOC 2 or GDPR statement in our research yet
  • SerpApiPerformers

    Strengths

    • Best reliability in the category: 99.7% success over 97k calls
    • Best fill rate in the category: fill 99% over 97k calls
    • Best speed in the category: p50 1.9 s, p95 4.8 s

    Cautions

    • Low value per verified hit: $0.015 per verified hit

What the quadrants mean

  • Leaders

    High execution, broad coverage

    Measured results are strong and the vendor covers most of what the category asks for, with an API you can buy and audit.

    1 vendor: DataForSEO

  • Performers

    High execution, narrower coverage

    Measured results are strong on the jobs they cover. Fewer capabilities, thinner API surface or less transparent pricing keep them left of the line.

    1 vendor: SerpApi

  • Visionaries

    Broad coverage, execution still proving out

    Wide capability and API coverage, but routed traffic has not yet shown results at the level of the category's best.

    0 vendors

  • Specialists

    Focused niche

    Narrow by design or early in our data. Often the right pick for one job; check the scores for that job before routing to them.

    0 vendors

Changes since the last snapshot

  • SerpApi moved from Leaders to Performerssince Aug 31, 2026

Not yet rated

Vendors in SEO & SERP that we have researched but that don't have 5,000 routed calls behind them yet. They are listed, not placed.

Vendors not yet rated in this category
VendorWhy not ratedAPIPricing
AccuRankerResearched; no routed traffic yetSelf-serve APIFrom $224/month (2,000 keywords, daily updates)
AdthenaResearched; no routed traffic yetSales-led APIContact sales
Ahrefs APIResearched; no routed traffic yetSales-led APIEnterprise plan
Brave Search APIResearched; no routed traffic yetSelf-serve APISearch $5 per 1,000 requests; $5 free monthly credits
Bright DataResearched; no routed traffic yetSelf-serve APIFrom $1 per 1k requests
BrightLocalResearched; no routed traffic yetSales-led APIContact sales for API
Fast APIsResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $0.00 / mo, Pro $19.00 / mo, Ultra $49.00 / mo, Mega $99.00 / mo
Google Ads APIResearched; no routed traffic yetPartner or approval onlyFree with a Google Ads account and developer token
Google Custom Search JSON APIResearched; no routed traffic yetNo public API100 queries/day free; $5 per 1,000 extra (existing customers only)
JustSERPResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $0.00 / mo, Pro $20.00 / mo, Ultra $50.00 / mo, Mega $200.00 / mo
Keyword.comResearched; no routed traffic yetSelf-serve APISearch Visibility from $3/month billed annually
Keywords EverywhereResearched; no routed traffic yetSelf-serve API$80 for 200,000 credits (1 credit = 1 keyword)
MajesticResearched; no routed traffic yetSelf-serve APIAPI plan (see site)
MangoolsResearched; no routed traffic yetSelf-serve APINot published (pricing page not machine-readable)
Moz APIResearched; no routed traffic yetSelf-serve APIStarter from $20/mo (3,000 rows)
NightwatchResearched; no routed traffic yetSales-led APIStarter €79/mo; API from Agency €399/mo
OpenWeb NinjaResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $0.00 / mo, Pro $25.00 / mo, Ultra $75.00 / mo, Mega $150.00 / mo
OxylabsResearched; no routed traffic yetSelf-serve APIWeb Scraper API from $0.25 per 1K results
Scale SERPResearched; no routed traffic yetSelf-serve API10,000 searches $66/month billed annually
ScrapingdogResearched; no routed traffic yetSelf-serve APIFree 100 credits; Lite $40/month (200,000 credits)
SE Ranking APIResearched; no routed traffic yetSelf-serve APIFrom $50 per 250K credits (PAYG)
SearchApiResearched; no routed traffic yetSelf-serve APIDeveloper $40/mo (10k searches at $4 per 1,000); 100 free requests
Semrush APIResearched; no routed traffic yetSales-led APIAPI units on Business plan
SEO DatasetResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $0.00 / mo, Pro $19.99 / mo, Ultra $49.99 / mo, Mega $99.99 / mo
SerperResearched; no routed traffic yetSelf-serve APISee site
serpstackResearched; no routed traffic yetSelf-serve APIFree 100 searches/mo; Basic $29.99/mo (5,000 searches)
Serpstat APIResearched; no routed traffic yetSelf-serve APINot confirmed
SerpWowResearched; no routed traffic yetSelf-serve APIStarter $125/month billed annually (10,000 credits)
Similarweb APIResearched; no routed traffic yetSales-led APIContact sales
SISTRIXResearched; no routed traffic yetSelf-serve APIStart €119/month plus taxes
SpyFuResearched; no routed traffic yetSelf-serve APIFrom $29/mo (annual)
VALUE SERPResearched; no routed traffic yetSelf-serve APIPAYG from $2.50/1k; plans from $50/mo
ZenserpResearched; no routed traffic yetSelf-serve APIFree 50 searches/mo; Small $49.99/mo (25,000 searches)