Snapshot Sample data
The GridRouter Grid: SEO & SERP
- Rated vendors
- 2
- Not yet rated
- 33
- Calls behind the scores
- 285.9K
- Leaders
- 1
SEO & SERP on the Grid
Hover or focus a vendor for its scores; select it for its profile. The table below carries the same numbers.
- Leaders1
DataForSEO- Performers1
SerpApi
- Visionaries0
- None this snapshot
- Specialists0
- None this snapshot
Scores
Execute and Coverage are 0-100. The part columns are the 0-1 inputs to Execute, measured over the trailing 30 days.
| Vendor | Quadrant | Execute | Coverage | Reliability | Fill | Accuracy | Speed | Value | Calls | Since last |
|---|---|---|---|---|---|---|---|---|---|---|
| Leaders | 90.9 | 57.3 | 86% | 97% | n/a | 67% | 100% | 188.9K | -1.1 / +2.4 | |
| Performers | 80.4 | 45.2 | 93% | 99% | n/a | 100% | 8% | 97K | -1.1 / -5.9 |
Strengths and cautions
Written from the scores and the vendor research, not by an analyst's hand.
DataForSEOLeadersStrengths
- Best value per verified hit in the category: $0.0012 per verified hit
- Covers every capability offered in the category
Cautions
- No SOC 2 or GDPR statement in our research yet
SerpApiPerformers
Strengths
- Best reliability in the category: 99.7% success over 97k calls
- Best fill rate in the category: fill 99% over 97k calls
- Best speed in the category: p50 1.9 s, p95 4.8 s
Cautions
- Low value per verified hit: $0.015 per verified hit
What the quadrants mean
Leaders
High execution, broad coverage
Measured results are strong and the vendor covers most of what the category asks for, with an API you can buy and audit.
1 vendor: DataForSEO
Performers
High execution, narrower coverage
Measured results are strong on the jobs they cover. Fewer capabilities, thinner API surface or less transparent pricing keep them left of the line.
1 vendor: SerpApi
Visionaries
Broad coverage, execution still proving out
Wide capability and API coverage, but routed traffic has not yet shown results at the level of the category's best.
0 vendors
Specialists
Focused niche
Narrow by design or early in our data. Often the right pick for one job; check the scores for that job before routing to them.
0 vendors
Changes since the last snapshot
SerpApi moved from Leaders to Performerssince Aug 31, 2026
Not yet rated
Vendors in SEO & SERP that we have researched but that don't have 5,000 routed calls behind them yet. They are listed, not placed.
| Vendor | Why not rated | API | Pricing |
|---|---|---|---|
| Researched; no routed traffic yet | Self-serve API | From $224/month (2,000 keywords, daily updates) | |
| Researched; no routed traffic yet | Sales-led API | Contact sales | |
| Researched; no routed traffic yet | Sales-led API | Enterprise plan | |
| Researched; no routed traffic yet | Self-serve API | Search $5 per 1,000 requests; $5 free monthly credits | |
| Researched; no routed traffic yet | Self-serve API | From $1 per 1k requests | |
| Researched; no routed traffic yet | Sales-led API | Contact sales for API | |
| Fast APIs | Researched; no routed traffic yet | Self-serve API | RapidAPI plans: Basic $0.00 / mo, Pro $19.00 / mo, Ultra $49.00 / mo, Mega $99.00 / mo |
| Researched; no routed traffic yet | Partner or approval only | Free with a Google Ads account and developer token | |
| Researched; no routed traffic yet | No public API | 100 queries/day free; $5 per 1,000 extra (existing customers only) | |
| Researched; no routed traffic yet | Self-serve API | RapidAPI plans: Basic $0.00 / mo, Pro $20.00 / mo, Ultra $50.00 / mo, Mega $200.00 / mo | |
| Researched; no routed traffic yet | Self-serve API | Search Visibility from $3/month billed annually | |
| Researched; no routed traffic yet | Self-serve API | $80 for 200,000 credits (1 credit = 1 keyword) | |
| Researched; no routed traffic yet | Self-serve API | API plan (see site) | |
| Researched; no routed traffic yet | Self-serve API | Not published (pricing page not machine-readable) | |
| Researched; no routed traffic yet | Self-serve API | Starter from $20/mo (3,000 rows) | |
| Nightwatch | Researched; no routed traffic yet | Sales-led API | Starter €79/mo; API from Agency €399/mo |
| OpenWeb Ninja | Researched; no routed traffic yet | Self-serve API | RapidAPI plans: Basic $0.00 / mo, Pro $25.00 / mo, Ultra $75.00 / mo, Mega $150.00 / mo |
| Researched; no routed traffic yet | Self-serve API | Web Scraper API from $0.25 per 1K results | |
| Researched; no routed traffic yet | Self-serve API | 10,000 searches $66/month billed annually | |
| Researched; no routed traffic yet | Self-serve API | Free 100 credits; Lite $40/month (200,000 credits) | |
| Researched; no routed traffic yet | Self-serve API | From $50 per 250K credits (PAYG) | |
| Researched; no routed traffic yet | Self-serve API | Developer $40/mo (10k searches at $4 per 1,000); 100 free requests | |
| Researched; no routed traffic yet | Sales-led API | API units on Business plan | |
| SEO Dataset | Researched; no routed traffic yet | Self-serve API | RapidAPI plans: Basic $0.00 / mo, Pro $19.99 / mo, Ultra $49.99 / mo, Mega $99.99 / mo |
| Researched; no routed traffic yet | Self-serve API | See site | |
| Researched; no routed traffic yet | Self-serve API | Free 100 searches/mo; Basic $29.99/mo (5,000 searches) | |
| Researched; no routed traffic yet | Self-serve API | Not confirmed | |
| Researched; no routed traffic yet | Self-serve API | Starter $125/month billed annually (10,000 credits) | |
| Researched; no routed traffic yet | Sales-led API | Contact sales | |
| Researched; no routed traffic yet | Self-serve API | Start €119/month plus taxes | |
| Researched; no routed traffic yet | Self-serve API | From $29/mo (annual) | |
| Researched; no routed traffic yet | Self-serve API | PAYG from $2.50/1k; plans from $50/mo | |
| Researched; no routed traffic yet | Self-serve API | Free 50 searches/mo; Small $49.99/mo (25,000 searches) |