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The GridRouter Grid: Local & Places

Businesses by category and location, with reviews and hours. Every vendor we could find, placed on how it performs in routed traffic and how completely it covers the category.
Rated vendors
3
Not yet rated
24
Calls behind the scores
101.3K
Leaders
0

Local & Places on the Grid

Hover or focus a vendor for its scores; select it for its profile. The table below carries the same numbers.

CSV PNG
100Ability to Execute70
The GridRouter Grid for Local & Places3 rated vendors. Leaders 0, Performers 1, Visionaries 1, Specialists 1. Execution line at 82.5, coverage line at 42.3.
30Completeness of Coverage80
Snapshot . Axes are zoomed to the field; the lines sit at the category median (82.5 execute, 42.3 coverage). Dashed lines trace each move since the last snapshot.
Leaders0
None this snapshot
Performers1
Google Places
Visionaries1
SerpApi
Specialists1
DataForSEO

Scores

Execute and Coverage are 0-100. The part columns are the 0-1 inputs to Execute, measured over the trailing 30 days.

GridRouter Grid scores for Local & Places, Sep 26, 2026
VendorQuadrantExecuteCoverageReliabilityFillAccuracySpeedValueCallsSince last
SerpApiVisionaries77.365.385%95%96%15%44%11.3K-1.1 / -1.3
Google PlacesPerformers90.241.897%98%98%100%45%74K-1.1 / -3.7
DataForSEOSpecialists82.542.377%93%95%9%100%16K+4.4 / -3.0

Strengths and cautions

Written from the scores and the vendor research, not by an analyst's hand.

  • SerpApiVisionaries

    Strengths

    • Covers every capability offered in the category

    Cautions

    • Low speed: p50 2.2 s, p95 6.0 s
  • Google PlacesPerformers

    Strengths

    • Best reliability in the category: 99.9% success over 74k calls
    • Best fill rate in the category: fill 97.8% over 74k calls
    • Best accuracy in the category: accuracy 98%

    Cautions

    • No SOC 2 or GDPR statement in our research yet
  • DataForSEOSpecialists

    Strengths

    • Best value per verified hit in the category: $0.0023 per verified hit

    Cautions

    • Low speed: p50 4.1 s, p95 11.5 s
    • No SOC 2 or GDPR statement in our research yet

What the quadrants mean

  • Leaders

    High execution, broad coverage

    Measured results are strong and the vendor covers most of what the category asks for, with an API you can buy and audit.

    0 vendors

  • Performers

    High execution, narrower coverage

    Measured results are strong on the jobs they cover. Fewer capabilities, thinner API surface or less transparent pricing keep them left of the line.

    1 vendor: Google Places

  • Visionaries

    Broad coverage, execution still proving out

    Wide capability and API coverage, but routed traffic has not yet shown results at the level of the category's best.

    1 vendor: SerpApi

  • Specialists

    Focused niche

    Narrow by design or early in our data. Often the right pick for one job; check the scores for that job before routing to them.

    1 vendor: DataForSEO

Changes since the last snapshot

  • Google Places moved from Leaders to Performerssince Aug 31, 2026
  • DataForSEO moved from Visionaries to Specialistssince Aug 31, 2026

Not yet rated

Vendors in Local & Places that we have researched but that don't have 5,000 routed calls behind them yet. They are listed, not placed.

Vendors not yet rated in this category
VendorWhy not ratedAPIPricing
Advan ResearchResearched; no routed traffic yetNo public APIContact sales
ApifyResearched; no routed traffic yetSelf-serve APIFree $5/mo usage; Starter $19/mo
Apple Maps Server APIResearched; no routed traffic yetSelf-serve APIIncluded with Apple Developer Program (daily quota)
BirdeyeResearched; no routed traffic yetSales-led APIContact sales
BrightLocalResearched; no routed traffic yetSales-led APIContact sales for API
Data AxleResearched; no routed traffic yetSales-led APIContact sales
dataplorResearched; no routed traffic yetNot confirmedContact sales
Foursquare PlacesResearched; no routed traffic yetSelf-serve APINot confirmed for Places
GeoapifyResearched; no routed traffic yetSelf-serve APIFree 3,000 requests/day; API 10 $59/mo
Google Business Profile APIsResearched; no routed traffic yetPartner or approval onlyFree; access approval required
HERE Geocoding & SearchResearched; no routed traffic yetSelf-serve APIBase Plan pay-as-you-grow with free tier
Infobel ProResearched; no routed traffic yetSales-led APIContact sales
Mapbox SearchResearched; no routed traffic yetSelf-serve APIFree tier then per-1,000 request pricing
NimbleResearched; no routed traffic yetSelf-serve APISearch API $1.1/1k; Extract $1/1k requests
OpenmartResearched; no routed traffic yetSelf-serve APIFree; Starter $149/mo; Pro $299/mo
OpenWeb NinjaResearched; no routed traffic yetSelf-serve APIRapidAPI plans: Basic $0.00 / mo, Pro $25.00 / mo, Ultra $75.00 / mo, Mega $150.00 / mo
OutscraperResearched; no routed traffic yetSelf-serve APINot confirmed (pricing page blocked)
Overture Maps FoundationResearched; no routed traffic yetNo public APIFree (open data)
PodiumResearched; no routed traffic yetPartner or approval onlyContact sales
RadarResearched; no routed traffic yetSelf-serve APICore Maps from $0.50/1,000 calls; Premium Maps from $2.00/1,000
SafeGraphResearched; no routed traffic yetNo public APIContact sales
TomTom Search APIResearched; no routed traffic yetSelf-serve APIFree monthly requests per API; usage-based after
Tripadvisor Content APIResearched; no routed traffic yetSelf-serve APIPay per use (monthly)
Yelp Places APIResearched; no routed traffic yetSelf-serve APIFrom $229/mo